(Ottawa, ON) ? February 14, 2023 ? The LHF is grateful to the marketing and communications firm Ayaya for being a proud sponsor and supporter of The Roots and Hoots podcast. Ayaya is based in Iqaluit, Nunavut and is majority owned by Inuit residents. Since 2020, Roots and Hoots has been the Legacy of Hope Foundation?s flagship digital engagement project. Our host, Gordon Spence takes listeners on a journey where we hear Indigenous perspectives from guests that include Residential School Survivors, Sixties Scoop Survivors, Inuit affected by high arctic relocation, community leaders, artists and allies who are setting remarkable examples in resilience, strength and courage.

Ayaya is the North?s leading full service marketing and communications agency. As a majority Inuit-owned business based out of Iqaluit, the inspiration behind their work is clear. ?Ayaya songs are about our histories. Ayaya is an Inuit-owned firm that tells our stories, in many languages, across Canada. We are experts in publishing children?s books, usually in syllabics. And we do large multi-language projects like the reports of the Missing and Murdered Indigenous Women and Girls commission. If you need help getting your stories into classrooms or homes, in Cree, Inuktitut or other Indigenous languages, check us out at www.ayaya.ca?. says David Roberts

?LHF is grateful to Ayaya for their sponsorship of the Roots and Hoots podcast. Since 2020, our podcast project has served as a platform to share the powerful narratives of Residential School Survivors, Sixties Scoop Survivors, community members, elders, artists and allies. Sharing stories is key to safeguarding the histories, identities and cultural legacies of Indigenous Nations and groups. We are proud to provide a platform for those willing to share their stories and those who are eager to hear them. Ayaya amplifies and uplifts Indigenous stories and we are honoured to acknowledge their dedication to the preservation of Indigenous languages as well as the sharing of Inuit and various Indigenous perspectives on a national level?. Said Teresa Edwards, Executive Director and In-House Legal Counsel at LHF

The LHF is a national, Indigenous-led, charitable organization that has been working to promote healing and Reconciliation in Canada for over 23 years. The LHF?s goal is to educate and raise awareness about the history and existing intergenerational impacts of the Residential and Day School Systems and subsequent Child Welfare System on Indigenous (First Nations, Inuit, and Métis) Survivors, their descendants, and their communities to promote hope and healing in Canada. The LHF works to encourage Canadians to address discrimination and injustice in order to contribute to the equity, dignity, and respectful treatment of Indigenous Peoples and to foster Reconciliation.

The LHF has close to 30 educational exhibitions that promote awareness of Indigenous history that are free to borrow and is working on making exhibitions available online. LHF also has curriculum for K-12 and for adults, along with Activity Guides, Workshops and Training, 2 Podcast series, all aimed at educating Canadians about Indigenous history and the shared history of Residential and Day Schools, the Child Welfare System, and other colonial acts of oppression. The LHF works to develop empathy and understanding so as to eliminate ongoing racism against Indigenous Peoples.

To learn more about Ayaya, please visit: www.ayaya.ca

For media inquiries, please contact:
Teresa Edwards, B.A., LL.B / J.D.
Directrice générale et conseillère juridique interne
Fondation autochtone de l’espoir
tedwards@legacyofhope.ca