The Legacy of Hope Foundation Acknowledges the Moose Hide Campaign Day – A Call to Stand Together

(Ottawa, ON) May 15, 2025 – Today marks an opportunity for all Canadians to join in ceremony and in solidarity to put an end to gender-based violence against Indigenous women and girls. The Moose Hide Campaign is a movement born out of love and protection, a movement that calls on men and boys to stand up and say: violence against women and children will not be tolerated.

The Moose Hide Campaign began in 2011 when Paul Lacerte and his daughter Raven from Carrier First Nation were out on a hunting trip near the Highway of Tears. This stretch of road in northern British Columbia is tragically known for the disappearances and murders of Indigenous women and girls. With the ever-present threat of colonial and gender-based violence heavy in their hearts, they harvested a moose and decided to make squares out of the hide as a commitment to ending violence against Indigenous women and children. What started as a small and sacred gesture, has since grown into a nationwide movement. Today, many Indigenous and non-Indigenous schools, communities, Governments, police forces are standing together to rise for women, for children and for the next seven generations.

The Moose Hide Campaign calls on every man, brother, father and son to bring healing, courage and protection into their homes, communities and Nations. The Residential School System introduced an unprecedented level of violence and harm into Indigenous communities. For centuries, Indigenous women were revered as life-givers, as leaders, as the heart of the family and Nation. Men were protectors, providers, teachers and supporters. Family violence was never part of traditional teachings. With every colonial act of oppression, it is Indigenous women and children who have paid a uniquely heavy price and as a result, the whole family and community suffers.

At the LHF, we believe in the power of education and truth telling. We also believe it is through campaigns like this – through grassroots action – that we change hearts and behaviors. This is where real power lies. Today is not just a pledge. It’s a call to action. For men to stand up and remember who they really are, and for all Canadians to rise in solidarity to end gender-based violence. To join the call, please visit ​​moosehidecampaign.ca .

The LHF is a national, Indigenous-led, charitable organization that has been working to promote healing and Reconciliation in Canada for over 25 years. The LHF’s goal is to educate Canadians about the history and existing intergenerational impacts of the Residential and Day School Systems and subsequent Child Welfare System on Indigenous (First Nations, Inuit, and Métis) Survivors, their descendants, and their communities to address discrimination against Indigenous Peoples, and to promote hope and healing in Canada. The LHF works to encourage Canadians to address discrimination and injustice to contribute to the equity, dignity, and respectful treatment of all.

The LHF has more than 30 educational exhibitions that educate Canadians about Indigenous history and that are free to borrow. LHF also has curriculums for K -12 and for adults, along with Activity Guides, Workshops and Training, and two Podcast series, all aimed at educating Canadians about Indigenous history and the shared history of Residential and Day Schools, the Child Welfare System, and other colonial acts of oppression. The LHF works to develop empathy and understanding to eliminate ongoing racism against Indigenous Peoples and to foster Reconciliation in Canada.

For media inquiries, please contact:
Teresa Edwards, B.A., LL.B / J.D.
Executive Director and In-House Legal Counsel
Legacy of Hope Foundation
tedwards@legacyofhope.ca